Weather has become an important topic of conversation in the transportation and logistics industry, and for good reason.
It plays a crucial role in the entire supply chain process, from demand forecasting, to manufacturing, to final mile delivery. High impact weather events like snowstorms and hurricanes significantly disrupt the flow of goods via shipment delays and road closures. Weather also impacts the industry in more subtle ways by altering trucking capacity, changing freight rates, and creating unexpected surges in demand.
The growth of weather data in supply chain and logistics is likely related to a significant uptick in severe weather events over the last five years, alongside the rapid evolution of total end to end supply chain visibility software solutions. In order for companies to have true visibility into their supply chain, weather data is a must.
Most companies are interested in weather data, but unsure of how to integrate it with existing software to create value. Enter weather intelligence –– data that is more compatible with complicated software like TMS.
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